1- Introduction to building your marketing system Marketing is of utmost importance to any business. This module is focused on how to best develop an enterprise marketing system.
Lecturer: Eman Bu Rashid
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2- Strategy before tactics. Part one Planning your strategy before putting it to action, providing control, clarity and leading to better management of enterprise resources.
Lecturer: Eman Bu Rashid
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3- Strategy before tactics. Part two Planning your strategy before putting it to action, providing control, clarity and leading to better management of enterprise resources.
Lecturer: Eman Bu Rashid
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4- Fill your marketing hourglass This concept describes the so called “the total customer experience”, knowing customers helps ensure loyalty.
Lecturer: Eman Bu Rashid
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5- Publish educational content An enterprise marketing system must be created step by step. For example, publishing educational content helps to convert marketing into a system.
Lecturer: Eman Bu Rashid
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6- Total web presence Another very important step to transform marketing in a system is through online marketing which is growing in importance. This video refers to the key concepts and tools for a successful online approach.
Lecturer: Eman Bu Rashid
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7- Lead generation. Part one Advertising, public relations and referrals form the lead generation focus. This set of 2 videos describes the process how to generate leads.
Lecturer: Eman Bu Rashid
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8- Lead generation. Part two Advertising, public relations and referrals form the lead generation focus. This set of 2 videos describes the process how to generate leads.
Lecturer: Eman Bu Rashid
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9- Make selling a system too Make selling a system Selling also has steps to be followed. This system for sales include, lead conversion, discovery, presentation and new customer kit.
Lecturer: Eman Bu Rashid
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10- Live by the calendar To achieve your goals, marketing should be set as a priority. This video shows how to prepare a time line with goals for different aspects in order to be successful.
Lecturer: Eman Bu Rashid
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